Mad Maggie Denim Jacket:
Embroidered patch design was done by the Apex team, while I took their raster concepts and turned them into something print-ready. Artist Victor Chang designed the overall look based on my specifications.
Voidwalker Windbreaker
This windbreaker was conceptualized to be both bespoke but also a bit adventurous. We used character details from the Wraith’s overall style and incorporated them into the jacket in a way that didn’t alienate non-fans, but also left nods to hardcore series vets. Design conceptualized by myself, working with artist Victor Chang to nail the details. Some interesting design notes would be the iridescent design under the hood as well as the side zipper vents that contain mesh lining underneath.
Voidwalker Joggers
To complement the windbreaker, I conceptualized matching joggers that included other subtle, character-focused elements that kept things bespoke and simple while also catering to fashion forward fans.
Apex Legends Collector’s Bundles
In order to sell collectibles and accessories without stepping on the toes of retail providers, I had to come up with another way to offer those things while adhering to the guidelines we were given for ecommerce. My solution was a collection of those, individually, lower-priced products such as:
LED Lamp based on one of the in-game holosprays
Character plush featuring a new skin that would release during the sale
An oversized pin with collectible, standup packaging
Premium collectable box modeled after the in-game “death boxes”
